Book Launch Campaign

Your roadmap to a powerful, profitable book debut.

Pre Launch

Build the foundation for a successful book debut.

Launch

Everything you need to shine on launch day.

Post Launch

Keep your book visible long after release day.

Our Services

Navigate the crowded book market with a book launch and marketing strategy that gives your work the attention it deserves. At StoryPulse Marketing, we provide a comprehensive, step-by-step roadmap designed specifically for self-publishing authors. We understand the journey from manuscript to marketplace can be overwhelming, which is why we’ve structured a clear, supportive process to guide you from pre-launch preparations to long-term growth.

Service

We are a full service HVAC company, not only servicing products distributed by Swan Associates, but also other manufacturers in the market area. 

Equipment

Providing leading edge equipment and technology across a large line of brands and products. 

Parts

We provide a wide array of parts and handle each parts request with the highest priority. We will advise you of all options available and guarantee that your order is delivered on time. 

Timeline

3–6 MONTHS BEFORE LAUNCH
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Finalize Manuscript
  • Finalize your manuscript
  • Professional editing (dev, line, proof)
  • Begin formatting plan (print + ebook)
2–3 MONTHS BEFORE LAUNCH
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T
Research
  • Market positioning + audience research
  • Competitive analysis (covers, blurbs, keywords)
  • Hire cover designer

Begin formatting plan (print + ebo

6–8 WEEKS BEFORE LAUNCH
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Branding & Logo
  • Establish your author brand
  • Brand Personality
  • Color Palette
  • Typography
  • Build website + newsletter funnel
2–3 MONTHS BEFORE LAUNCH
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Asset Creation & Early Promotion
  • Final cover delivered
  • Book formatting (ebook + print)
  • Metadata finalized (title, subtitle, BISAC, keywords)
  • Create marketing assets
    • Social banners
    • Book mockups
    • Short trailers / reels
    • Email templates
  • Build ARC team / Beta reader group
  • Begin teaser posts & early awareness
  • Line up podcast / blog guest spots
3 WEEKS BEFORE LAUNCH
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Audience Building
  • Send ARCs to reviewers
  • Collect early endorsements / blurbs
  • Post behind-the-scenes content
  • Grow newsletter list
  • Schedule social media content
  • Prepare press kit
  • Upload book to retailer dashboards (KDP, Ingram, etc.)
  • Confirm pricing strategy
4 WEEKS BEFORE LAUNCH
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Pre-Orders + Early Reviews
  • Activate pre-orders (ebook + print if available)
  • Announce official launch date publicly
  • Begin review requests on launch teams
  • Share first chapter preview
  • Push newsletter sign-ups
  • Run pre-launch giveaways
  • Schedule email sequences (teasers, countdowns)
1–2 WEEKS BEFORE LAUNCH
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Launch Countdown
  • Daily social posts + countdown graphics
  • Remind ARC team to submit reviews
  • Confirm ads (Amazon, Facebook, BookBub)
  • Update website for launch week
  • Begin influencer / blogger outreach
  • Prepare launch-day script
    • Email
    • Social
    • Website updates
LAUNCH WEEK
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Launch Execution
  • Launch-day email to list
  • Launch-day social media blitz
  • Engage in real-time comments + shares
  • Thank ARC reviewers publicly
  • Promote limited-time pricing (if applicable)
  • Join genre Facebook groups & post
  • Appear on podcasts / livestreams
  • Run launch-week ads
2–6 WEEKS AFTER LAUNCH
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Sustained Promotion
  • Continue ads (optimize weekly)
  • Repurpose launch content into reels, posts, articles
  • Share positive reviews
  • Guest blogs + interviews
  • Newsletter follow-up sequence
  • Book signing events (local stores / libraries)
  • Cross-promotions with other authors
  • Apply for awards / promotions (BookBub Featured Deal, etc.)
3–6 MONTHS AFTER LAUNCH
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Long-Term Growth
  • New ad experiments (Keywords, interest, lookalikes)
  • Seasonal promos
  • Ongoing newsletter nurturing
  • Compile reader questions / insights for next book
  • Start outlining the next book in the series
  • Update metadata based on sales performance
  • Re-launch campaigns during holidays
Date
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Frequently Asked Questions

What is commercial HVAC?

Commercial HVAC (Heating, Ventilation, and Air Conditioning) systems are those that provide temperature control and air quality solutions in commercial buildings and spaces. These systems are larger and more complex than residential HVAC systems, tailored to the specific demands of commercial properties.

How often should commercial HVAC systems be serviced?

Commercial HVAC systems should typically be serviced twice a year, during the spring and fall, to ensure they are running efficiently and to prevent potential issues. However, the frequency may vary based on the system’s age, usage intensity, and manufacturer recommendations.

What are the signs that an HVAC system needs servicing?

Indicators that your commercial HVAC system requires servicing include unusual noises, poor airflow, inconsistent temperatures, an unexpected increase in energy bills, and any visible wear and tear on the equipment.

Can HVAC efficiency impact operating costs?

Absolutely. An efficient HVAC system can significantly reduce energy consumption, thus lowering operating costs. Regular maintenance, proper insulation, and using programmable thermostats can contribute to a more efficient system.

What is a VRF system and how does it work?

Variable Refrigerant Flow (VRF) is a type of HVAC system that allows for individual temperature control of different zones or rooms within a building, using a single outdoor condensing unit. VRF systems adjust the flow of refrigerant to each zone, providing precise temperature control and energy efficiency.

Is zoning important for commercial HVAC systems?

Zoning can improve comfort and energy efficiency in a commercial building by allowing different areas to be heated or cooled independently. This is particularly useful in buildings with varying occupancy levels, sun exposure, and activities in different zones.

How should I choose an HVAC system for a commercial building?

Selecting an HVAC system for commercial use should involve considerations such as the size of the building, occupancy patterns, climatic conditions, energy efficiency ratings, and budget. Consulting with a professional HVAC engineer or contractor is advisable to find the most suitable system for your needs.

What are some common problems with commercial HVAC systems?

Common issues with commercial HVAC systems include refrigerant leaks, clogged filters, thermostat malfunctions, and drainage problems. Many of these can result from lack of maintenance and can lead to reduced system performance or costly repairs if not addressed timely.

How does regular maintenance benefit a commercial HVAC system?

Yes, there are many energy-efficient commercial HVAC systems on the market. Look for systems with high SEER (Seasonal Energy Efficiency Ratio) and EER (Energy Efficiency Ratio) ratings, ENERGY STAR certification, and features like economizers, variable-speed fans, or smart controls, which can optimize performance and reduce energy usage.

Are there energy-efficient commercial HVAC systems available?

Yes, there are many energy-efficient commercial HVAC systems on the market. Look for systems with high SEER (Seasonal Energy Efficiency Ratio) and EER (Energy Efficiency Ratio) ratings, ENERGY STAR certification, and features like economizers, variable-speed fans, or smart controls, which can optimize performance and reduce energy usage.